Our Mission
As New Zealand’s fourth largest trading partner with a total trade value of $10.33 billion in the year ending December 2023, Singapore holds significant importance in New Zealand’s economic landscape.
Singapore Business Association New Zealand (SBANZ) is thus dedicated to fostering and enhancing business relationships between Singapore and New Zealand. By actively promoting partnerships, encouraging networking and facilitating the flow of knowledge, SBANZ aims to play a nurturing role in advancing bilateral trade, investments and goodwill between both countries.
With the aim of creating value for our members, SBANZ’s efforts will include hosting business events, alongside social and networking occasions. By inviting Singaporean ambassadors, ministers, and business delegations, we provide a platform for important and inclusive dialogue between Singaporeans and the wider New Zealand community.
By harnessing the collective strength of our members and their diverse networks across an array of industries, SBANZ is committed to fostering warm friendships while helping local and international businesses thrive.
Our Activities
Facilitating Business Partnerships 
Encourage and facilitate partnerships between businesses, organisations and individuals in Auckland and Singapore. This could involve organising trade missions, business forums and networking events to connect potential partners and facilitate knowledge exchange.
Trade Promotion Initiatives 
Implement targeted trade promotion initiatives to raise awareness about the benefits of trading with each other, highlight investment opportunities and provide support for businesses looking to enter each other’s markets.
Investment Promotion 
Promote Auckland as an attractive investment destination for Singaporean businesses and vice versa. This could involve showcasing investment opportunities, providing information about incentives, support services and facilitating investment matchmaking.
Enhanced Economic Cooperation 
SBANZ aims to explore opportunities to deepen economic cooperation through trade agreements, investment promotion and joint ventures in key sectors such as technology, agriculture, tourism and renewable energy.
Cultural and Educational Exchanges 
Foster cultural and educational exchanges between the two countries to deepen understanding and forge closer interpersonal ties. This could include student exchanges, cultural festivals and collaborative research initiatives.
Utilising Multilateral and Regional Platforms 
Leverage multilateral and regional forums where both countries share common interests and values to advocate for shared priorities and deepen cooperation on regional and global issues.
If you are an individual, business or organisation interested in our mission, contact us at [email protected]
Our Team
SBANZ GENERAL COMMITTEE 2024
President – Tan Eng Wan
Vice-President/Treasurer – Sunil Khemlani
Secretary – Tok Xie Ying
SBANZ FOUNDING MEMBERS
Seah Pei Qi
Clement Lim
Melvin Chong
Janet Goh
Irene Ng
Matthew Ong
Eu Kian Siong
Jonathan Lim
Darren Tok
Eileen Chan